The "Costco of Wellness"? My Honest Review of the LiveGood Membership Model

Denice Duszynski
3 days ago
2 min read

For years, the wellness industry has operated on a "high-markup" model. We’ve been conditioned to believe that if a bottle of organic protein or high-quality CBD doesn't cost $80, it must be "cheap."

After decades of watching trends come and go, I’ve realized that the high price tag usually isn't for the ingredients—it’s for the middleman, the fancy marketing, and the retail storefront. That’s why I decided to look into a different way of doing things. This is my honest review of the LiveGood model.

What is LiveGood? (It’s Not What You Think)

Most people assume LiveGood is just another supplement company. But once you look under the hood, you realize it’s actually a membership club.

Think of it like Amazon Prime or Costco, but specifically for high-end, organic health products. You pay a small monthly membership fee ($9.95), and in exchange, you get access to products at "factory-direct" pricing.

Why the Membership Model Works

In a traditional retail setup, a product that costs $10 to manufacture is often sold for $60 or $80. Why? To pay for the advertising and the layers of distribution.

Good Vibes: The Only Membership That Pays

LiveGood flips this on its head. By charging a membership fee, they don't have to "hide" their profit in the price of the bottle. They can give members the products at cost (or very close to it).

The 3 Things I Value Most as a "Gen Jones" Consumer

Transparency: I’m at a stage in my life where I have zero tolerance for "hype." LiveGood provides the COAs (Certificates of Analysis) for their products so you know exactly what’s inside.
No Forced Purchases: One of my biggest pet peeves with wellness companies is the "auto-ship" requirement. With this membership, you buy what you want, when you want it. There is no quota to hit.
The 90-Day Guarantee: They offer a "bottom of the bottle" 90-day money-back guarantee. If you don't like it, you send the empty bottle back. That speaks to their confidence in the quality.

Is the Membership Worth It?

If you are someone who buys at least one high-quality supplement a month—whether it’s a multivitamin, magnesium, or plant-based protein—the membership usually pays for itself in a single order. For example, I’ve seen products that retail for $50 elsewhere available to members for under $20.

My Final Verdict

In 2026, we are all looking for ways to be smarter with our resources. We want health without the "wealth tax" that many brands charge. If you value logic over marketing, this model is a breath of fresh air.

It’s fun, it’s fair, and for the first time in a long time, the consumer actually wins.